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Atlanta, Georgia

Sr. Director, Sales Development - SaaS/Cyber (Hybrid/Atlanta)

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Sr. Director, Sales Development -  Hybrid, Atlanta, GA

Secureworks® (NASDAQ: SCWX) is a global cybersecurity leader that protects human progress with Secureworks® Taegis™, a cloud-native security analytics platform built on 20+ years of real-world threat intelligence and research, improving customers’ ability to detect advanced threats, streamline and collaborate on investigations, and automate the right actions.

Life at Secureworks

Defending every corner of cyberspace requires every Secureworks teammate. We invest in our teammates’ growth and future. We embrace entrepreneurial spirits, recognize achievements, and provide meaningful work experiences while driving results.  We are committed to offering competitive compensation, benefits, and wellness resources that engage, support, and reward our teammates. We empower our teammates to boldly drive their careers and provide meaningful growth opportunities. Our teammate experience, known as My Secureworks Experience, fosters a culture that is customer centric, collaborative, impactful, and rewarding. We do this through focusing on new hire experience, teammate engagement, wellness, and inclusion.  Our Employee Resource Groups (ERG) allow our teammates to connect and engage around common interests.

Role Responsibilities

The Sr. Director, Sales Developmentis a highly collaborative, business-savvy professional who has solid experience in leading a demand and growth function.

The Sr. Director, Sales Development is responsible for running a global team of outbound and inbound Business Development Reps working collaboratively with the wider Go To Market function, including but not limited to Marketing and Sales. A member of the Go to Market leadership team, this role is also responsible for developing and running the reporting, operating cadence and wider analytics to measure and optimize top of funnel demand generation impact on the business.

This role reports directly to the CRO and collaborates with regional marketing, global campaigns, channel sales and field sales to help drive the next stage of our ambitious growth and transformation.

  • Partner with stakeholders across marketing and sales; oversee the governance and development of an integrated, robust and efficient demand generation process that maximizes conversion and growth potential
  • Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams
  • Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Influence the direct web site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
  • Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
  • Manage the end-to-end lead management process in conjunction with sales operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length.
  • Select targets, determining the tactical mix, design test and measure offers and calls to action, and setting individual program goals and measurement criteria.
  • Evaluate, select and manage outside vendors that contribute to demand creation programs including but not limited to direct marketing agencies
  • Drive a regular performance cadence across all teams with the appropriate level of performance management incorporated
  • Manage programs that create opportunities and increase the pipeline
  • Provide direction and strategy on insides sales processes, programs and skills attainment
  • Ensure coaching, mentorship, tools and training are being utilized to ensure the Business Development Representatives are ramped, trained and engaged in our mission and vision
  • Ensure the development and expansion of career path programs in Inside sales and drive alignment within the company
  • Research and develop new best practices to up level the talent within the team
  • Collaborate and partner with Sales Operations, HR, Talent Acquisition, and Finance teams specific to internal and external talent attraction, recruiting, development, performance, training, budgeting, and programs
  • Manage and adhere to budget


  • 10 years of professional B2B experience, including 5 years of advanced experience with developing and running demand generation operations.
  • Demonstrated success influencing C-level executives and cross-functional leaders, including sales and channel
  • Demonstrated skills in generating demand and accelerating pipeline of SaaS and or Security offerings
  • Ability to resolve highly complex problems that require resolution at a senior management level and which often have little or no organizational precedent. 
  • People management skills with the ability to manage drive and motivate managers and individual contributors.
  • Excellent communication skills - ability to effectively communicate at all levels of the organization


  • Senior sales management experience leading teams that sell complex technical business solutions in the SMB/Mid-Market and have a strong understanding of how teams sell technical SaaS solutions
  • Experience with Eloqua, Marketo, 6Sense, Demandbase, SFDC, analytics and reporting (Tableau, BI, Domo) strongly preferred
  • Knowledge in any of our core markets of Finance, Engineering, Business Services, Manufacturing or Media & Entertainment verticals a bonus
  • Strong background in business analytics, measurements, and dashboards, demand generation programs
  • Bachelor's Degree or equivalent experience preferred in Information Technology, Engineering, Design, Sales/Marketing, or similar


  • Atlanta, GA (Hybrid)

Secureworks (A Dell Technologies Company) is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Secureworks are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Secureworks will not tolerate discrimination or harassment based on any of these characteristics.  Learn more about Diversity and Inclusion at Secureworks here.

Job ID: R208380

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Why Work Here

Global Benefits

  • Comprehensive Healthcare Programs

  • Award Winning Financial Wellness Tools and Resources

  • Generous Leave of Absence for New Parents and Caregivers

  • Industry Leading Wellness Platform

  • Employee Assistance Program

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