Analyst, Field Marketing (Fresh Graduates 2023)

Analyst, Field Marketing (Fresh Graduate 2023)

Job Summary

The segment Field Marketing Manager (FMM) is the BU’s core marketing connection point to the Sales Force.They are the front line to plan and deliver local segment-based sales enablement activities.Utilize marketing analytics from CoC to guide their work including but not limited to sales pipeline, customer insights, financial attainment, sales play effectiveness, sales training effectiveness are all elements that help FMMs determine what actions are needed. FMM’s use their marketing expertise to guide content related to the sales force including training, sales tools, sales guides, and customer facing material.

Field marketing are the expert of the customer solutions supporting their strategy and resolving pain point for the segment responsible. FMMsare generalist across CS products working together with larger CS resources for specific product expertise. FMMs do not develop independent plans. FMMs gear their sales enablement work to drive growth based on country cycle strategists and CoC’s plan. FMM’s rely on the CoC to provide the deeper product level marketing insights as consumers of analytics to guide their programs.

Join us to do the best work of your career and make a profound social impact as Analyst, Field Marketing in Bayan Lepas, Penang.

Responsibilities

• Sales enablement programs and plan supporting segment sales performance through segment expertise and insights
• Improve sales pipeline conversion rates and sales team members needing to improve their close rate w/ sales enablement activities
• Directly support BU sales events, and sales customer engagements
• Connect sales insights to CoC, cycle strategists, and F&P marketing
• Communicate transition needs to sales leadership & teams as trusted advisors influencing priorities
• Partner across functions to guide development and deliver great sales enablement programs including GBO, L&D, PG, CoC, and F&P Marketing

Essential Requirements

• Undergraduate or Master's student in Business Administration, Information Technology, Project Management or any related field
• Fresh graduates who graduate in 2022 or 2023, and able to join us by Feb/Mar 2023
• Having prior good knowledge and understanding of business model and handled business process flow
• Good problem-solving capabilities, analytical thinking and aptitude
• Excellent communication skills with the ability to engage with cross functional team members to drive progress and result
• Driven, creative and good teamwork