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Analyst, Product Marketing

Bayan Lepas, Malaysia 02/09/2019
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DESCRIPTION:
Develops marketing and communications plans and activities for specific product(s) or solution(s)
Oversees market research, monitors competitive activity and identifies customer needs
Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share
Maintains current status of customer requirements for existing and future products/ solutions
Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores
Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials
Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management
Manages product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions
Provides input into: item forecast & mix planning, category UPP and BU offer strategy
Provides input into product transition playbooks (may also draft the playbooks)

Independently creates simple product marketing materials and performs simple product marketing activitiesIndependently performs basic market research activitiesWorks with development, product management and sales to support a product's lifecycleAssist's in planning and implementation of launches, core positioning, messaging, sales training and marketing programs for assigned offers Responsibilities include assessing market requirements, investigating new technologies, developing recommendations, establishing pricing plans and strategies as well as roadmap plan-or-records Participates in product business planning, forecasts, profit and loss, margins, risk factors, overall business plan, pricing analysis and recommendations


QUALIFICATION:

Analytics and Product Marketing experience

Job Family: Marketing Job ID: R80839
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