Sr Advisor, Field Marketing
Primary Location: Cyberjaya, Malaysia
Bayan Lepas, Malaysia
In this role, you are a creative problem solver using your intellectual curiosity, project management skills, and passion for analytics to effectively manage, define and shape your role. What sets you apart, is your ability to translate advanced analytical concepts to non-technical stakeholders.
As part of Asia Pacific Japan (APJ) Marketing Analytics and Transformation team, you are the key point person operating in lock step with the local markets.
You will work directly with vendors, local market team members and local media agencies to guide them through all phases of analytics program development projects: initial training, set-up, execution and transition back to the local market team members. After the roll out of the program, you will be driving efficiency improvement of media by generating media insights using all the tools.
Duties and Responsibilities
Act as a day-to-day primary contact with the local marketing team and media agency to launch marketing attribution programs in local markets
Develop and deliver media performance forecast for business in each market working with media agencies
Provide media mix recommendation and provide adhoc analytics around marketing performance
Drive Ad-tech adoption in local market working with global Ad-tech team, supporting tag implementation, adaptation of local tracking and analytics set up to Dell.com site update.
Perform analytics identifying root causes of measurement tool issues and govern media tracking taxonomy working media agencies
Bachelor’s degree required, MBA a plus
2+ years relevant work experience, in media measurement (display, video, social, mobile, search) or media planning and operation
Media Mix Model
Multi Touch Attributions (VisualIQ, Adometry, Clear Saleing, Neustar and etc)
Data manipulation and statistical tools (R, Python, Excel, etc.)
Job ID: R087228