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Bangalore, India

APJ Marketing Programs and Digital analytics lead

North Ryde, Australia; Penang, Malaysia

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APJ Marketing Programs and Digital analytics lead

Formulates strategy, insights and analytics to drive effectiveness of marketing inbound, digital engagement and demand generation programs, leads marketing technology and automation initiatives.  

Dell Technologies Marketing team is a world-class, innovative, and customer-focused organisation purposed to shape our offerings, influence our stakeholders’ perceptions and behaviours, drive customer growth and expand market share

Marketing operations is leading a multi-year marketing technology strategy that aims to achieve personalized customer engagement at scale. The successful candidate will have a unique opportunity to rapidly expand our orchestration efforts enabling us to engage customers across an omni-channel and connected journey with marketing, e-commerce, and sales touch-points.  

What you’ll achieve

Deployment of modern and transformational marketing strategies, technology, and tools to accelerate our modernization journey achieving personalization at scale

This position requires understanding of marketing and customer data, customer journey integration, marketing automation and orchestration capabilities as well as familiarity with marketing technology and web platforms. You will be partnering with cross functional teams to develop operating models around audience planning, data connectivity, personalized content, customer journey, digital, web analytics and performance.

Attention to detail, analytical skills, and a highly organized, process-focused mind are required to manage priorities and deliverables.

Key responsibilities & deliverables

  • Drive insight generation, implementation and tracking to business impact
  • Package and present recommendations to optimize marketing vehicle mix, digital and web performance
  • Devise and execute targeting strategy for digital campaigns based on account segmentation and partnering with third party account engagement platforms  
  • Establish and maintain scalable processes that ensure best practices in digital programs and campaigns, identifying new capabilities for programmatic leverage within existing and upcoming marketing technology tools and platforms
  • Create and maintain metrics and reporting on inbound and online programmatic effectiveness and business impact
  • Co-ordination and completion of marketing technology projects working with Global teams and regional stakeholders within defined scope and timelines
  • Work closely with APJ legal and Global Privacy teams to ensure marketing governance and compliance for field marketing programs
  • Develop high quality, high impact presentations to represent project updates for executive reviews and discussions

Essential Requirements

  • 7+ years of relevant experience or equivalent combination of education and work experience
  • Good business acumen, marketing focused, responsive, strategic, proactive, and hands-on, with the ability to translate data and insights into strategy and action plans
  • Strong stakeholder and relationship management skills, high ability to influence in a matrix environment
  • Strong presentation, written and verbal communications skills. Ability to communicate strategy, data insights and execution with strong attention to detail
  • Demonstrated capability to address complex & ambiguous problems with minimal guidance
  • Ability to work on own — a self-starter with a high sense of urgency and entrepreneurial spirit

Desirable skills:

  • Experience with digital and web analytics, customer database and digital engagement platforms
  • Familiarity with media mix and vehicle optimization and leveraging integrated media plans to grow, engage and activate targeted audiences

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Application closing date: 20th December 2021

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Job ID: R151326

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Why Work Here

Global Benefits

  • Comprehensive Healthcare Programs

  • Award Winning Financial Wellness Tools and Resources

  • Generous Leave of Absence for New Parents and Caregivers

  • Industry Leading Wellness Platform

  • Employee Assistance Program

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