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Hanoi, Vietnam

Product Marketing Senior Advisor

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As a global business with game-changing products, there’s always scope for Dell Technologies to grow sales and expand market share. So, a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

Join us as a Senior Product Marketing Advisor on our Marketing team in Hanoi, Vietnam to do the best work of your career and make a profound social impact.

What you’ll achieve
As a Project Marketing Advisor, you will own and project manage product marketing initiatives, working closely with other members of marketing, sales and product management.

Day-To-Day Responsibilities:

  • Drive & manage Merch strategy to achieve financial (Revenue, Unit, Margin) & market coverage objectives across the CSG business.

  • Own and drive specific 4P Execution activity and monitor via BMS across segments and routes

  • Review Sell Thru Analysis to determine areas of success to accelerate and areas of decline to turn around.

  • Works closely with operations team to ensure high quality management ready reporting information is delivered to sales teams to execute programs and actions.

  • Participate in communicating program objectives to Dell Technologies sales teams

  • Facilitation of Management reviews of Merch programs by route and segment

  • Working closely with Product teams to provide insight, analysis and trends from data and interaction with distributors and partners to assist with the opportunity identification process.

  • Proposes changes to distributor managed programs to yield the best results for Dell Technologies

  • Uses interactions with distributors as a means to obtain feedback on promotions, product, gather competitive intelligence and market trends, thereby helping to determine additional opportunities to target

  • Works closely with the Product and Sales Specialist to provide information to help identify areas of opportunity to target

  • Assists with the introduction and implementation of Dell Technologies Framework with aspects of:

    • Channel Structure and Capacity

    • Channel Enablement and BMS

    • Channel Programs and RAD

  • Drive Distributor Managed Business (nonmetal Partners) through:

  • Implementation of SMART KPIs on Distributor Merch Programs

  • Product/Pricebook assortment

  • Promotional programs tailored to targeted partner audience

  • Ensures distributors are executing program activity such as;

  • Quarterly campaign plans targeting non-metal accounts (authorized resellers)

  • Implementing Marketing activities (e.g. EDM, Banners)

  • Executing regular partner communications (Price book, promo bundles, partner tele campaigns)

  • Uses a data driven approach to determine areas within the distributor managed business that need improvement

  • Works with the distribution management team to:

  • Propose actions to recover back to plan

  • Get buy in and commitment to actions from distributor management team

  • Propose actions to accelerate or replicate success in other parts of the portfolio

  • Puts in place a BMS to monitor execution of programs for distributor managed accounts

  • Stack ranks partner promotions and programs according to their:

  • Competitive differentiation

  • Effectiveness in driving distributor behaviour

  • Cost

Key Competencies Needed (Technical & Non-Technical):

  • Ability to review, assess and make decisions based on sell thru, sell in and sell out data.

  • Ability to understand and influence sales teams both internal and external.

  • Ability to convert data into information and present results to sales and management along with clear actions and SMART KPIs.

  • Strong understanding of Dell Technologies CSG products and product strategy.

  • Excellent understanding of distribution channels and channel partners in the IT hardware market.

  • Excellence in problem solving & analysis skills & numeracy.

  • Strong Commercial acumen with a background in sales being a highly regarded advantage

  • Exposure to sales opportunity management process

  • Advanced Microsoft Excel and PowerPoint skills.

  • Strong communication skills

Team Involvement:

  • Strong relationship building, interaction and influencing skills across, up and down the sales and sales management teams.

  • Strong day to day interaction with Channel Sales Team.

  • Close involvement with Product Specialist to provide input to aid in opportunity identification.

  • Strong interaction with tactical pricing, finance, operations and Sales Teams.

Key Performance Indicators / Metrics:

  • Achievement of unit, revenue and margin targets in CSG business across Channel

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • Minimum of 7 years’ experience in IT Hardware sales, preferably in the IT distribution with multi layered channels with a Bachelor Degree.

  • Advanced Microsoft Excel and PowerPoint skills

  • Expertise in the PC business advantageous; ability to understand & articulate product specification differences with respect to cost & price differences.

  • Proven track record in methodically & meticulously driving solutions for complex problems that involve cross-functional disciplines.

  • Ability to translate strategy and data into decisions and to work with minimal management

Desirable Requirements

  • Self-directing, motivated, goal oriented, competitive, dynamic, hard-working with excellent interpersonal skills.

  • Previous product management experience in IT Hardware

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Job ID: R182328

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Why Work Here

Global Benefits

  • Comprehensive Healthcare Programs

  • Award Winning Financial Wellness Tools and Resources

  • Generous Leave of Absence for New Parents and Caregivers

  • Industry Leading Wellness Platform

  • Employee Assistance Program

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