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GTM Strategy and Content Specialist, Boomi Flow

Primary Location: ,Remote - United Kingdom (London-Thames Valley)


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GTM Strategy Content Specialist, Boomi Flow

Competitive Salary

UK - Remote

Join us as a GTM Strategy Content Specialist on our Boomi Flow team in the UK (remote) to do the best work of your career and make a profound social impact.

What you’ll achieve

As GTM Strategy and Content Specialist you will work with the GM and GTM Strategy Director to develop assets that drive the business strategy for Boomi Flow and Boomi Data Catalog and Preparation (DCP).  You will also research and analyse data regarding market forces, competitive landscape and existing sales and marketing strategies to help determine the approach and marketing direction are necessary for greatest business impact. You will work with sales, marketing and product teams to find novel approaches to our sales and marketing strategies.

You will:

Collaborating with GTM Strategy Director and Boomi Flow General Manager to find novel approaches to expand SaaS product usage and develop tactics for increasing advocacy:

  • Research market segments and verticals to find opportunities for data management and workflow automation

  • Develop compelling and targeted content and establish SMART goals for every strategic activity and track success

  • Analyse sales and marketing data to identify significant trends and patterns

  • Articulate product messaging to align with marketing strategy and top level corporate messaging; map marketing assets to marketing funnel and identify gaps; work with and direct marketing resources to achieve necessary objectives for data management and workflow automation software product lines

  • Support sales enablement and marketing campaigns; liaise and support cross functional teams with relevant content and messaging

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • Proven excellence in analytical thinking and content writing skills

  • Some experience writing content for SaaS solutions

  • Strong understanding of SaaS product strategy and SaaS business models

  • Must be personable, positive, and able to work with a diverse team

Desirable Requirements

  • A lateral thinker who can challenge the status quo with a solid quantitative approach whilst being influential and thriving on collaboration

  • Passionate about using data to unlock mysteries but also able to recognise when it’s lacking or misleading

  • Proficiency or aptitude with data analytics tools such as Power BI or Qlik and strong Excel skills

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Application closing date: 20th June 2021

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Job ID: R098686
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