Country Marketing Manager
Primary Location: Oslo, Norway
Country Marketing Manager
Dell Technologies Marketing Team has a vision to become a world-class, innovative, and customer-focused marketing organization. In Oslo we are looking for a marketing expert to take on the role of Country Marketing Manager. The Country Marketing Manager (CMM) is responsible for planning, developing and implementing segment marketing plans for the Country or for the segments within the Country scope. You will be working with key stakeholders such as Sales Management and EMEA Marketing teams.
The CMM will ensure the strategic marketing plan is delivered to our Customers and Sales Teams with our OMNI channel Go-To-Market (Direct/Channel/Distribution). You will also be responsible for building awareness and credibility of our products- and solutions offerings in close collaboration with the Field Marketing Managers, Event managers, Channel Marketing Manager and Distribution Marketing Manager Resources through appropriate marketing vehicles (promotions, events, online & offline tools, collaterals).
The role requires close cooperation with local sales leadership and solid understanding of Customers IT-challenges, needs and expectations.
1. Sales Enablement
Lead, Discuss, align and communicate Marketing Plan with the Norwegian Senior Management Team and secure commitment.
In collaboration with Business Intelligence (BI), manage market segmentation, drive analysis and conclusions on Customer lifecycle management.
Drive optimization of LOB-conversion throughout the account base.
Significantly contribute to the forecasting process driven by EMEA PLE Commercial Business Managers and the Finance Team. Make sure the forecast plan is reflected in supportive marketing activities.
Be the voice of internal Customers to EMEA to ensure marketing priorities are relevant to local market.
Define relevant messaging through understanding of Customer needs.
Work with the Marcom Team on development and implementation of demand generation programs in the segment. This includes providing feedback, approval and support for implementation, e.g. localization.
Participate in EMEA Marketing Team meetings to share experiences, agree on joint priorities and EMEA wide programs and drive best practice.
2. Customer Engagement (Local or Virtual Resources)
Sales Directors, Sales Managers and Sales Representatives.
Finance Controller and Pricer.
Marcom Program Manager.
Online Business Manager.
Business Intelligence (BI).
Field Marketing Managers (FMM), Clients- and Enterprise.
Customers and Partners.
3. Business Management
Organize Sales Team briefings and regular sales floor animations supporting the marketing activities.
Provide Sales Teams with clear guidelines on marketing strategy, directions and coming activities.
Leverage demand generation deliverables produced in other Countries or through specific programs and produce original pieces as needed.
Manage sales/internal communications platforms.
Organize quarterly animations and power days/trainings for sales organization in collaboration with Sales Management.
Review financial performance regularly and work with Field Marketing Managers (FMM’s), Segment Sales Management and EMEA Program Managers to determine tactical marketing & sales programs to help address gaps to forecast.
Monitor marketing budgets and optimize ROI on demand generation Opex at Country level.
4. Program Support
Drive the Weekly execution of the plan and use the Marketing Pipeline and Campaign execution as the KPI to secure Return-On-Marketing-Investments, follow-up on performance and ensure that learning’s are “closed looped” for ongoing improvement.
Facilitate EMEA Events and plan for Relationship events delivery in-country based on priorities.
Work with Alliance Partners in-country, as required to deliver the business objectives.
Part of- and resource in the EMEA PLE Marketing programs Core Team.
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.
"LIPRIORITY"Job ID: R109805