Senior Digital Marketing Content Insights Advisor
What you'll achieve
Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities.
Be part of the team that contributes to making Dell Technologies a well-known and respected brand around the world.
The Digital Marketing Team at Dell is going through an exciting transformation, and we are looking for the best talent to help us build the Content Operations and Insights Team! This group will work as key partners in achieving our vision of developing the best digital content for our Customers on Dell's Digital Ecosystem.
As a Content Insights Lead in the Digital Marketing Organization, you will help build a customer-centric culture that drives business growth based on data, helping cross-functional teams articulate the right questions and facilitate evidence-based decisions. A deep understanding of our customer's needs that translates into actionable insights and solutions will allow our teams and leaders to have the right conversations to make the best decisions for our customers and our business.
You will:
Build a deep understanding of our users' needs, motivations, and goals, turning quantitative and qualitative user research into insights and artifacts that will shape our digital content future.
Create a customer-centric culture by delivering compelling insights and building the Insights Council and Insights Central, a place that shares, documents, and tracks learnings gathered through testing and research so insights can easily be referenced and applied for future projects and across lines of business
Develop and innovate on our mixed-methods user research practice and define, plan, and conduct exploratory user research in partnership with our Insights community.
Be a key partner with our content strategy and development teams to create relevant and engaging content for our customers, informing day-to-day decision-making and long-term strategic planning.
Be the central point for trends analysis and consolidation of insights, focusing on content for customers, category, and competitive dynamics.
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here's what we are looking for with this role:
Essential Requirements
Minimum of 8+ years of relevant applied experience in Marketing, Market Research, Psychology, Human-Computer Interaction, Human Factors, Social Science, Content Strategy, Website Design, Social Media, or a related discipline
Proven experience in user research, primary and secondary, with the ability to synthesize quantitative data with qualitative data to drive breakthrough insights
Proven experience with balancing strategic thinking with detailed execution, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers and business
Experience building, executing, and scaling cross-functional marketing programs, communicating insights and recommendations through clear visualizations and presentations appropriately designed for executive-level audiences
Capable of taking on loosely defined problems and translating complex thinking into practical application for diverse audiences
Desirable Requirements
Master's Degree, or Specializations.
Strong foundational knowledge of demand generation and conversion methods, customer journeys in B2B or B2C.
Here's our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We're proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What's most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn't stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what's next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here.
