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Product Marketing Manager

Reston, Virginia

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The Senior Advisor, Product Marketing will join a team focused on bringing RSA products to market in the exciting threat detection and response market. You will be responsible for driving and reinforcing RSA’s products value proposition, building supporting sales collateral, tools and enablement and presenting the product at customers and key industry events. The role involves ownership and project management of product marketing initiatives, working closely with other members of marketing, sales, and product management. Strong experience in product marketing within enterprise software is essential.


  • Participating in product launches to build product messaging, develop product collateral and sales tools and general support of the launch plan.
  • Developing sales tools such as customer presentations, solution briefs and data sheets to enable sales teams to tell the RSA product story effectively.
  • Connecting market and technology trends with RSA's products to build product positioning and messages for key use cases to highlight differentiation in market.
  • Work closely with corporate and field marketers to guide the campaign strategy and act as subject matter expert for content, events and programs
  • Assessing market requirements, investigating new technologies, developing recommendations for product direction, establishing market and pricing plans and strategies for got to market execution
  • Speaking and presenting internally and externally to promote our product story


  • 6-8+ years in product marketing in enterprise software
  • Passionate about groundbreaking technology, with strong written and verbal communication skills.
  • Experience establishing business value translated from product capabilities and crafting differentiated messaging for RSA products in competitive markets
  • Ability to effectively articulate and showcase product value to different types of audience.
  • Experience and familiarity with risk and security products.
  • Excellent time management and organization skills with attention to detail
  • Self-starter who truly enjoys working in a fast-paced, matrixed and innovative environment.

Preferred Skills:

  • Experience in Identity and access management preferred

Dell Technologies is a unique family of businesses that helps organizations and individuals build their digital future and transform how they work, live and play—providing customers with the industry’s broadest and most innovative technology and services portfolio. We value our customers, winning together, innovation, results and integrity. Grow your career with a highly competitive salary, bonus programs, world-class benefits and unparalleled learning and development opportunities— all at a company that is proud to be diverse and inclusive. Learn more on how we are closing the diversity gap here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here.

Job ID: R063386

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