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Creative Manager, Global Loyalty

Primary Location: Round Rock, Texas


Additional Location(s): Remote - Georgia, United States; Remote - New York, United States (All Other); Remote - New York, United States (NY Metro); Remote - Texas, United States

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Assessing market trends, quantifying opportunities and developing marketing programs., Field Marketing at Dell Technologies is at the forefront of customer engagement. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us to do the best work of your career and make a profound social impact as the Creative Manager, Global Loyalty on Dell Technologies Marketing Communications team located in Round Rock, Texas, or other remote US locations.

What you'll achieve:

As the Creative Manager on Global Loyalty, you'll own the way our Loyalty program communicates with customers through Marcom. You'll maintain strong relationships with creative teams, Loyalty Strategy and Regional Program Managers to understand and translate messaging priorities and variations by segment and region. With large changes coming to the program, there is an opportunity to drive a better customer experience with simple, compelling messaging based on value to Dell Technologies and the customer. Go beyond Consumer Small Business into B2B, evolve communications as we work toward our North Star Loyalty program.

You will:

  • Develop creative briefs for Loyalty Reimagine and ongoing communications as the program evolves

  • Own integrating loyalty team feedback into creative output

  • Be a “change agent” for innovative and compelling creative

  • Work with stakeholders to provide Loyalty POV by understanding strategy and how it relates to customers

  • Develop Loyalty strategy on customer communications on needed refreshes

  • Scale communications from CSB to introducing in B2B and understanding customer & business priorities by audience

  • Consistently put customer first

  • Ensure Marketing efficiency & effectiveness

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • 4+ years of experience in marketing with a track record of measurable results preferably in the consumer electronics or IT industry 

  • 4+ years in developing and executing marketing campaigns

  • Knowledge of Marcom process – from creative to in-market delivery

  • Familiarity with CRM strategies, objectives and best practices

  • Proven ability to develop creative briefs

  • Ability to create processes in a cross-functional, matrixed environment and adapt them as needed

  • Good organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization

  • Ability to thrive in a fast-paced and demanding environment and manage through ambiguity to drive results

  • Effective executive communication and strong analytical skills


Desirable Requirements

  • Bachelor’s degree in Marketing or Business Administration.

  • Balanced Experience in RTB marketing functions

  • Experience in Loyalty marketing

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Job ID: R088278

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