Primary Location: Austin, Texas
Houston, Texas, United States; Remote - Georgia, United States; Remote - Illinois, United States; Remote - New York, United States (All Other); Remote - New York, United States (NY Metro); Remote - Texas, United States; San Antonio, Texas, United States
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Join us as a Webinar Strategist on our North America Field Marketing Events team in Texas or other remote US locationsto do the best work of your career and make a profound social impact.
What you'll achieve
As the Webinar Strategist you will be building and leading our North America webinar program, working with internal partners in delivering best-in-class webinars that generate awareness, interest, engagement, pipeline and sales ready leads. This person has a passion for the virtual event space and vision for the impact and potential. We are looking for someone who is creative, detail-oriented, organized, data-driven and communicative and thrives in a fast-paced, cross-functional environment.
Run logistics and communication of webinar programs with flawless execution, while continuously assessing operational and creative opportunities to up-level the program
Manage the webinar schedule and the production of webinars — including everything from building registration pages, invites, SFDC campaigns, to giveaways, speaker dry-runs, and reporting
Lead the North America webinar program strategy in partnership with our Product Marketing, Integrated Marketing, Communications/Influencer and Global marketing counterparts
Manage and recommend promotional tactics like email, social & display, to drive registration, relevance, and on-demand views of our webinar content
Drive communications with key stakeholder teams across Sales and Marketing, including field marketing and product marketing teams with goal of increased mindshare and awareness for resources of the program. Provide regular monthly readouts on what’s working/opportunities/upcoming sessions
Assist with content strategy and support Campaigns team governance council meetings
Track industry and internal best practices on content, platforms, customer experience and trends. Recommend topics, approach and best practices, and assess process to make it happen
Produce regular reports measuring webinar contribution, effectiveness, and impact and provide recommendations on start/stop/continue based on results
Interact with stakeholders to manage webinar deliverables, content, speakers, and delivery
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
6+ years professional experience with proven success in the webinar field or a similar discipline — including the planning, execution, and optimization of webinars and digital content
Comfortable with deadlines, deliverables, and change
Obsessive project management and organizational skills. Close attention to detail, deadlines, and quality
Highly communicative. Able to build relationships with cross-functional stakeholders and secure buy-in on content projects from peers, technical subject matter experts, executives, and external customers or partners
Past experience in using Salesforce and/or other marketing tools related to campaigns
Experience and love for cross-functional execution, maximizing opportunities by continuously collaborating across teams and vehicles
Previous experience in B2B marketing in the tech industry or at a startup is a plus
Understanding of APIs, integration technology, or enterprise IT solutions is a plus
Strong analytical and research abilities with a constant curiosity for learning within a fast-paced, evolving environment
Familiarity with webinar platforms, Cvent, Go2Webinar and BrightTalk is a plus
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.
Job ID: R102337