Navigating Careers: Cassandra's Journey to Dell Technologies
Cassandra C. | Account Executive, Direct Sales | Singapore
My Career Path before Dell Technologies
I started my career as a secretary, before eventually moving into Sales Support. Here, I coordinated sales activities and communications with product principal offices in Australia, Japan, South Africa, Europe and the United States. Over time as my involvement with customers intensified and my skills became stronger, I started being trained to cover direct customer sales in Singapore on a locally and international level.
From there, I moved onto many different roles within this company. This even including fire-fighting consumable deals and packaging automation projects for manufacturing plants. During those days, it was rare for a woman to be in this line of work. I typically had to work with consultants, plant managers, engineers, and supervisors, which were predominantly males.
After a good 14 years, I decided to leave the trading and packaging scene. Instead of leveraging my industrial knowledge and experience, I decided to switch course to intangible services. I eventually landed myself in Singapore’s MICE industry where I focused on oversea exhibitions. I was responsible for handling Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Japan, Korea, Bangladesh, Sri-Lanka, India and China. I had the opportunity to work both directly with exhibitors and indirectly through an agent network to deliver growth. It was an exciting journey, and I had a great time selling at some of the world’s largest competitor shows in France and Germany.
However, over time the intense traveling and repetitive shows finally wore me out. I decided to move on and somehow landed an opportunity of becoming a business owner. I began working with a German principal on sowing seeds and placing vision inspection systems in different countries. Like any other advanced machines, the inspection systems were evolving rapidly.
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