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Our Culture Code

Our culture is defined by our values and made real every day by how we work and lead. We know our culture is the foundation for all we’ve achieved, and for all the success ahead of us. This is our culture code. #CultureCode.

How We Work

Customers
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Customers

We believe our relationships with customers are the ultimate differentiator and the foundation for our success.

Terrence Kinneen

"Customers are the center of our universe here at Dell...Everything we do resolves around our relationships with our customers." - Terrence (Teddy) Kinneen

Winning Together
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Winning Together

We believe in and value our people. We perform better, are smarter, and have more fun working as a team than as individuals.

Vanice Hayes

"I would not be able to get my work done without the close collaboration and partnership of others." - Vanice Hayes

Innovation
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Innovation

We believe our ability to innovate and cultivate breakthrough thinking is an engine for growth, success and progress.

Dan Ireland

"Innovation is connecting the dots where others previously had not to bring something new to the world." - Dan Ireland

Results
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Results

We believe in being accountable to an exceptional standard of excellence and performance.

Darrick Nelsen

"Results are the realization of your hard work making a positive impact in everything you do." - Darrick Nelsen

Integrity
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Integrity

We believe integrity must always govern our fierce desire to win.

Dineen Mansfield

"Integrity means demonstrating and living what you believe every day in both your personal and professional life." - Dineen Mansfield

How We Lead

Leadership is a choice bounded by what you believe. When we believe and do the right things, we can make a positive difference anywhere. How we lead matters. This is how we lead at Dell.

Relationships
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Relationships

We work hard to build partnerships of trust in all our endeavors. We know that strong relationships bring not only great business success, but great personal fulfillment.

Santiago Perez-Kolk

"Approach everything you do with energy, optimism and integrity. Follow through on the things you say and keep your commitments." - Santiago Perez-Kolk

Drive
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Drive

We recognize that ambition, energy, and grit are rare and difficult to coach. We cultivate these qualities in ourselves and in others, but bound our ambition with a strong desire to do the right thing.

Linda Connor

"Drive means having clarity on what needs to be done and not stopping until it's done." - Linda Connor

Judgment
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Judgment

We strive to be wise in our decisions. We rely on facts and we value knowing the market and our competition. We think deeply about our choices. When we face conflicting interests we place those of our customers, the company and our people above our own. While we take our decisions seriously, we are agile. We change direction when it’s the right thing to do, and we don’t let bureaucracy get in the way of making decisions.

Kelly Dunkin

"Judgment means thinking broadly about what is best for the organization and not being afraid to execute." - Kelly Dunkin

Vision
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Vision

We carefully define success, and are relentless about communicating that vision in terms that are simple, vivid, and compelling to our global team. We know why we want to achieve something is as important as what we want to achieve. We provide the context for our decisions and make clear how they serve the company and our customers.

Todd Nalodka

"Vision is a compelling narrative of the ultimate end state of where a team is heading or what a project will deliver. " - Todd Nalodka

Optimism
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Optimism

We know that people will not follow skepticism or cynicism. While we are realists, we are always optimistic about our people, their potential, and the future. We know confidence takes energy, and that our teams count on us to be a strong source of optimism even during challenging times.

Christine McCarthy

"Optimism is like sunshine. It's free and we only need to turn towards it." - Christine McCarthy

Humility
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Humility

We are confident in our ability to get things done and take on challenges, but we temper that confidence with the knowledge that comes with experience. We recognize we are not always right and not always the smartest person in the room, and we welcome feedback, take responsibility for our shortcomings, and know our successes are shared.

Steven Gilbert

"Start with a smile, and say hello to someone you don't know, and offer a hand or an opportunity." - Steven Gilbert

Selflessness
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Selflessness

We know that leadership is about how we succeed and is especially about how we help others succeed. We care about the effect our leadership has on the people we lead. We invest in them, develop them, and do all we can to help them achieve their aspirations and do their best for Dell and the customers we serve.

Brandi Read-Frers

"I love to see the success of my team and our customers, that makes me feel like I have done my job well. When we do this everyone wins in the end. " - Brandi Read-Frers

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