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Day in the Life of an Alienware Social Lead

Macy Graver | Senior Analyst, Marketing Communications | Texas, United States

Originally Published: September 5, 2024

Macy poses at Dell Technologies World in front of the Alienware booth.

My name is Macy Graver, and I am the Alienware Social Lead on the Social Flagships Handles team. I help oversee our social media strategy and community management across our array of social media platforms. I’ve been at Dell for three years and I’ve held a couple of different roles, all within the social media realm. I currently live in Austin, Texas and moved here from Phoenix, Arizona. In Phoenix I attended Arizona State University and graduated with a degree in Marketing. Following that, I jumped straight into an agency role managing several social media clients across the country. I had an incredible experience getting to wear so many different hats within that space, but decided I wanted to go the corporate route and ultimately landed at Dell.

  

Beyond that, I love being outside, going on walks and doing anything in the sunshine. I love to shop, I’m a major foodie and I also enjoy reading. I’m a big advocate for community, and I love being around other people and building relationships. It’s been fun and so fulfilling to have that experience in a relatively new area to me.

  

What first made you interested in a career in social media?

I remember what social media looked like when I initially jumped into it in junior high. It has evolved so much in such a short period of time since then and now we’re seeing changes implemented on a weekly cadence. I thrived off being on top of trends, seeing which platforms had their rise and fall or withstood the test of time. I’ve always been passionate about writing and reading, and I was interested in seeing how copywriting was leveraged differently in social media versus traditional marketing. Seeing the evolution and being on the pulse of that as a consumer was invigorating and what lead me to want to work in the field.

Macy and a friend pose on a picnic blanket.

What did you want to be when you grew up?

I always thought I was going to be scouted as talent at a mall or something like that. I really wanted to be a TV show host, like Ellen DeGeneres and have my own daytime series (minus the cancellation).

  

What is unique about working with our Alienware brand?

Alienware is truly one of a kind. It’s the company’s most robust social media sub-brand, therefore we get a lot of creative leeway. Alienware is known to have a very colorful visual identity, so it’s fun to be playful and personify the brand in a way that makes it easy to resonate with our social audience. The majority of our followers have a history with Alienware, so there is a lot of nostalgic elements to our content to connect with that core group. We frequently get to share different trends that help us attain virality—it’s fun to ride that wave of excitement, then go back to the drawing board and see how we can do it even better for the next trend.

  

What does work look like on a day-to-day basis for you?

First thing in the morning when I log on, I go through emails and see if there’s anything I need to respond to right away. If not, I’ll get into social listening. I’ll peek at what happened overnight on our accounts, do some community management in responding to comments and interacting with user generated content. Outside of social, I’m involved in weekly calls with the creative team, messaging counterparts, experiential team members, public relations, etc. It can be meeting-heavy at times, but it’s really nice getting to connect with so many different people across the Global Marketing Organization.

  

Any free time I have outside of that, I’m heads down doing community management, curating content for future posts, trendspotting or networking.

What are your favorite ways to keep a work-life balance?

I lean into the hybrid aspect of Dell with the ability to take time at home and focus in the comfort of my own office space while also being encouraged to come into the office and get face-to-face time with peers.  The social element of work is by far my favorite part of working at Dell. It is so beneficial for me to allot time in my schedule to be with peers whether it’s for a whiteboarding session in the office, a virtual coffee chat or off-campus for a happy hour.

  

Next, read about Tasha's experience as an analyst in the Marketing Development Program.

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