I’ve always loved marketing ever since I was young. Mostly because my dad got his degree in marketing, and he was always so proud of that! When I went to college, I followed in his footsteps and attended the University of South Florida and received my Master of Science degree in Marketing. Shortly after graduating, I had the opportunity to join a mobile solutions provider named Syniverse and worked in their competitive intelligence division. Within a year of joining, I moved into a product marketing role where I was responsible for marketing to their enterprise customers and absolutely loved it! For 8 years, I was responsible for product marketing, leading a team of market research and product marketing specialists to ensure we broke through the noise in the market.

In 2020, I joined Dell Technologies to continue my journey in product marketing and am focused on bringing our products and use cases to life. I started out in cloud and I’m now supporting our Unstructured Data Solutions business with an amazing team. I’ve had a blast here so far – the collaborative culture and the way our teams support one another is something I really value.

A Marketer’s Mindset for Success

In order to be successful in marketing, I believe you have to love what you do and find not only passion but exhilaration in the role. I think that has really helped in my career. No matter what the project or task in marketing, I find it very rewarding to solve challenges – you are never bored!  

I also work with such a diverse group of people. One day I’ll talk to sales leaders about what they’re hearing from customers, the next I’ll brainstorm a key launch with product management, and the next I’ll meet with Field Marketing and Global Campaigns to market our products around the globe. It is a great role to be in if you like working with lots of different groups of people.  

Advice Learned Along the Way

The best piece of advice I’ve received in my career is to bring people along on your journey. It’s very easy to be consumed by improving yourself and your individual career goals. But I’ve learned that the more important part is inspiring others and getting them excited about their unique qualities and what they bring to the table. Share with your team – share your unique learnings, take the time to help others and actively listen.

More importantly, take the time to lift people up when they doubt themselves. We’ve all been there (I do this myself), when you second-guess yourself or get in your own head. You’ll be surprised how much of an impact you make when you listen and encourage others.  

Keeping a “Work-Life” Balance

I love spending time with my kids and family! I’m always looking for fun things to do with them – nothing better than a toddler’s smile. We do a lot of crafts like painting stepping stones or playing with Play-Doh. We love 50-piece puzzles and racing around the yard (I time them on my phone and we race around in circles). I also like writing children’s books about kindness in my free time and have published two books so far – The Fish Makes a Wish and The Honey Hoarder. 

It’s the little things in life that have become much more important me! I try not to blink and am cherishing every moment <3  

Next, read about Mitch's journey through AI at Dell.