Meet Tyler Mecher: Building Alienware's Social Media Presence
Tyler Mecher | Advisor, Online/Social Media Marketing |
District of Columbia, United States
Originally Published: April 18, 2025
My first big gig was in college at a marketing agency, where I learned to run brand social media accounts while building social content for gaming, tech, and consumer brands. Not only was I able to use all the creative skills I had picked up throughout my life, but I was also able to pair my lifelong love of gaming with my college marketing studies. It felt like I had found the perfect match for a career! I then got an internship at Intel to work on the @IntelGaming social media pages and was able to delve deeper into the intersection of marketing and PC gaming. After graduating, I returned to Intel, where I eventually helped launch the @IntelGraphics social pages, gaining more technical marketing knowledge. I then landed at Alienware over three years ago and have been running organic social since!
I’m lucky to chat with all kinds of folks, from product messaging to branding to game partnerships, as all these teams touch social in one way or another. We’ve got a silly saying in our team, but it’s true—1 Team 1 Dream!
Tyler M.
Advisor, Online/Social Media Marketing
What is your favorite part of your day?
I love building social content. A wild social trend? Let’s do it! A product feature? Let’s explain it! Having a vision and being able to immediately execute it is incredible. The best part of it all is getting immediate feedback from our audience. Didn’t perform as well as you’d hoped? Learn from it and try again tomorrow. Blew your expectations away? Learn from it and build on it tomorrow!
What is the most challenging part of your job?
The juggling act of staying on top of platform and social trends, combined with wearing multiple hats from copywriter to analyst to content creator, is difficult. It’s easy to feel overwhelmed, but by building strong daily routines and a dynamic checklist, I find myself able to stay on top of a thousand moving pieces and still have enough time to ideate on new pieces of content.
What work are you most proud of?
One of our highest-performing content series are these fun hype videos showing the evolution of Alienware products over the years. Throughout the series’ lifetime, we’ve garnered millions of organic views and brought awareness to our latest products and our innovative history. Most importantly, it made people fans of the brand. It makes me so proud to get folks to stop endlessly scrolling for a second and go, “Wow, Alienware’s really cool. I should follow them."
What is your favorite game?
It's like picking a favorite child! I might have to go with a terrifying game called Subnautica, where you explore an alien ocean.
What was the first video game that got you hooked?
Foundationally, I think Kingdom Hearts is when I first truly became part of the gaming culture. I remember spending hours on early YouTube, watching everything from playthroughs to music videos to theories. I was hooked and couldn’t stop playing!
Talk to us about the gaming community. What makes gamers – gamers?
It’s hard to find an overlap with so many types of gamers, but it might be the passion for gaming. As a brand, if we’re able to build content around games or experiences that people are passionate about, that’s where we get the most payoff. A few years back, I mentioned a fossil video game from the 2000s on social; the entirety of that game’s fanbase showed up in our comments and were hyped that we mentioned their favorite game. By matching their passion, we can build brand advocates and positive associations with the brand.
How do you stay updated with latest trends in the industry?
Gaming is my passion in and out of the office, so staying on top of gaming trends is easy. However, keeping up with social media trends requires consuming A LOT of content. I make sure to dedicate time every day to look at the conversations online, see what other brands and content creators are doing and see what our audience is engaging with. Then I read a ton of newsletters to cover any gaps I may have missed—can’t catch it all on your own feeds!
How did you get ideas for your content on Alienware?
There’s a joke online about building your social media feed ‘brick by brick,’ but at this point, I really think it’s true. From brands making social-first content to creators innovating in the space, I try to encourage my social algorithms to show me similar content. At the end of the day, I’m looking for inspiration everywhere on social, and when I find it, I can brainstorm with my team and create something entirely our own!
What’s a key skill you would say you have that helps you thrive in social media?
Analytics: I spend a lot of time looking at social performance, looking for patterns about what works and what doesn’t. In a way, performance analytics is how your audience tells you what content they want to see and how they want to see it. By leaning deeper into your wins, pivoting your losses and consistently trying new things, you not only build a more engaged audience, but you simply make better social content.
Why Dell & Alienware?
Alienware is such a cool and unique brand—from the history to the innovation to the product lineup. Over the last few years, our social media presence has changed so much, and it feels like it’s just getting started. We have leaders supporting us to try new things, we’re building best practices for social and most importantly, we’re having a lot of fun. If I had to summarize it briefly, I choose Dell because I can’t wait to see where we go next!
To learn more about Alienware, read Jon's Story next.
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