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Meet Nicole Rex: Vice President and Professional Storyteller

Nicole Rex | Vice President, Creative Development & Inspire Media | Texas, United States

As a seasoned marketer and leader, Nicole Rex is passionate about helping individuals unlock their full potential and achieve their career goals. A storyteller, creator and marketer at heart, she shares her expertise to inspire and empower others. 

    

Watch her video and read her story below as she has seen firsthand the impact that people and technology have on driving human progress at Dell Technologies.

Cover photo for Nicole's video

Meet Nicole Rex

Nicole in the Creative Studio at the Round Rock office

What are some of your responsibilities?

I lead an incredible group of talented marketing professionals that lead Inspire Media and Creative Development for our company. 

    

As a child, what did you want to be when you grew up?

I loved drawing and writing stories and playing store, where I’d try and sell my homemade “products,” so I think I was destined to do marketing 😊

    

Were you always interested in Marketing? Please walk us through changing career industries.

I actually majored in journalism and worked as a newspaper reporter before making the jump over into marketing. Finding and telling a great story is something I’ve always loved, so that’s what first got me hooked into marketing. Then, I became so curious about ALL the different aspects of what we do, from understanding business needs to developing a marketing strategy, understanding different customers' needs, to ultimately crafting stories and creative that sells products. This has always been interesting to me.

   

What is something work-related that you are very proud of? 

My leadership team that not only exceeds expectations but does it in a way that is so collaborative, positive and fun. 

As someone who manages hundreds of assets and people, how do you overcome challenges in your role?

Maybe it’s the former reporter in me, but I like to go straight to the source and gather all the facts to get to a solution quickly… I’m a BIG fan of picking up the phone and talking through situations to understand ALL sides of the challenge. 

    

What is one word you would use to describe Dell?

AMAZING PEOPLE!! (Sorry, that’s technically 2 words 😉) but it really is about the smart and talented people that go above and beyond for our customers and are incredible to work with.

    

What is one skill someone at a leadership level like yours should have?

Vision and leadership skills that are clear and kind.

    

What skill have you learned from a hobby that you’ve transferred to work? 

I LOVE hosting parties and used to make my own handmade party supplies. That hobby turned into an Etsy store a long time ago and that experience really helped me experience the full range of running a business. Even though it was a SUPER small/micro/side hustle, it gave me a bigger perspective into what it takes to focus on all aspects of a company – from monetizing your business, making a profit and taking care of customers to developing quality products and of course, having a strong marketing plan and performance.

A picture of Nicole's desk in the office

What are your favorite activities for keeping a "work-life" balance?

I like to get out into nature … walking trails, being on our boat. I absolutely love the Texas Hill country and we’re so lucky to have so many beautiful trail systems and lakes. 

    

What's a personal fun fact about you?

I am adopted ❤️ 

    

What's the most impactful piece of advice you've received in your career journey so far? 

Your career is NOT a ladder you climb … it’s a journey filled with ups and downs and sometimes you’re moving in fast forward or backwards or even standing still to take a breath. But, ALL of it matters because every experience teaches you something and propels you to your next opportunity. I can honestly look back and say even the jobs I had that weren’t my favorite helped me someway and gave me a skill I’m using today!!

    

What's a food or beverage you can't get through the work day without? 

COFFEE is an absolute MUST!!!! 

    

What's your favorite item in your workspace?

All my chotchke gifts and trinkets that folks have given me over the years at Dell. It reminds me of the wonderful folks I get to work with.

To learn more about life at Dell, visit Our Stories.

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