Skip to main content

Progress Takes Innovation: Renata's Perspective on the Power of Innovation at Dell Technologies

Renata S. | Latin America Employer Brand Marketing Lead | Panama

Originally Published: July 6, 2023

Innovation holds a unique meaning to each of us. Renata, Latin America Employer Brand Marketing Lead at Dell Technologies, shares what innovation means to her and how Dell cultivates an environment where she is encouraged to innovate each and every day. 







TA Team Panama

These are a few words that come to mind when I think of "innovation."

To me, innovation is adding or creating value to something by being creative. It can be by taking something that already exists and improving it or having a new idea to solve a problem and/or deliver a solution.

Renata at Dell


I work in the Employer Brand Marketing team, creating strategies to attract top talents to Dell Technologies in Latin America (LATAM). I bring innovation to life in my role by challenging myself to think outside the box. It can be related to our marketing campaigns and trying new media channels and messaging – recently, we worked for the first time with one of the top podcasts in Brazil to position Dell as a great place to work for Tech talent. It was a disruptive campaign for employer branding, being recognized as innovative by important employer brand marketing leaders from Brazil. 

Also, I always try to review processes in place and ask myself "why" I'm doing it and how we can do it more efficiently. For example, when I started in this role, I noticed we used to have campaigns in the local language in LATAM, but when candidates visited our website, the positions were posted in English. I led a project to have the job descriptions in the local language, so candidates would feel we were speaking their language and we, as a company, could get better SEO results.

This is how I innovate. 

How do you innovate? What does innovation mean to you?

At Dell, progress takes innovation. To learn more about life at Dell, please visit our stories.

Renata Dell SP

Be The First To See New Opportunities

Join Our Talent Network

Sign up, stay connected and get opportunities that match your skills sent right to your inbox.

*Denotes required field

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

By submitting your information, you acknowledge that you have read our privacy policy and consent to receive email and/or SMS messaging communication from Dell Technologies. For users located in the People’s Republic of China: According to the regulations of the People's Republic of China on the protection of personal information, we need your authorization for Dell Technologies to transfer your personal data to Dell Technologies’ global talent database. The authorized personal information will be used for recruitment purposes only. Please read the Dell China Privacy Statement carefully.