Game Changer Award Winner Shares His Dell Experience
Anthony Nacinovich | Consultant, Marketing Communications | Washington, United States
Originally Published: January 21, 2025
Before joining Dell Technologies, I worked in sales, focusing on nurturing customer relationships and driving revenue. Building relationships, negotiating outcomes and aligning with key organizational members are crucial in any customer-facing role. My journey at Dell began in Learning and Development, where I served as a Project Manager for Unstructured Data Solutions (UDS) Channel Enablement. I then transitioned to managing Global Presales Technical Enablement for UDS for 2.5 years. Subsequently, I moved into UDS Marketing to leverage my passion for working with customers and my creative skills.
With over 22 years of experience in sales and marketing, I have held roles as a sales manager, program/project manager and marketing storyteller. Success in any role requires the ability to sell and connect with people. Storytelling and humility are key to building relatable and effective relationships, whether in sales or marketing.
Working with customers in the Media & Entertainment (M&E) space is incredibly exciting. It's fascinating to see how they create and bring their visions to life, and their storytelling prowess makes my job a joy. Our products, from storage and servers to laptops and networking, play a crucial role in their creative process, making technical story development seamless and engaging.
Anthony N.
Consultant, Marketing Communications
Tell us about your work with Kennedy Miller Mitchell (KMM).
Working with KMM to tell their story to a broader audience, I developed product marketing content for both internal and external use. Internally, this content educates our sales team and provides tools to help them close deals. Externally, we’re able to share KMM as an example that brings our great work to life. It drives awareness of our solutions' success across various verticals, showcasing immediate impact and encouraging further engagement. This approach enhances brand value, drives pipeline and validates the direct impact of our solutions on customers.
What type of impact did this customer story have with Dell Technologies?
Quantifying this impact is challenging, but here's what I've observed: At Dell Technologies World (DTW) 2024, this customer was highly engaged – they participated in three breakout sessions, a theater session in our main hall and an interview with The Cube. They also took part in several interviews with press around the globe. I also interviewed them which led to the creation of a case study, video testimonial and a KMM customer story landing page on dell.com.
Building on that momentum, KMM also participated in the Asia-Pacific and Japan (APJ) Forum in Australia where they presented onstage. The content I developed was used to promote these events and played in a continuous loop on screen. Additionally, Yan from KMM participated in more press interviews and webinars. The video testimonial and case study were promoted on the Dell Social Advocacy Network and shared globally via LinkedIn and X. Recently, the video testimonial was featured at the Dell AI Ready event. This comprehensive engagement highlights the significant impact and reach of our collaborative efforts.
What are some of the challenges in your role?
Some challenges in my role include coordinating with sales for nominations and customer support, managing budgets, navigating the complexities of each customer and crafting impactful stories for both Dell and the customer. Additionally, aligning our narratives with key messaging needs and campaigns, as well as obtaining legal consents, are critical aspects that require careful attention.
What's your favorite part about working with customers in the Media & Entertainment (M&E) industry?
The M&E industry is truly inspiring, constantly pushing the boundaries of what's possible. My passion for Hollywood and movies, which began in my childhood in Palm Springs, CA, has only deepened over the years. Growing up among future stars and the children of current ones, I developed a profound appreciation for how movies reflect someone's vision.
What fascinates me most is witnessing the creative process and how the industry brings these visions to life. Customers in this industry are exceptional storytellers, making my role incredibly rewarding. They are also at the cutting edge of technology, utilizing the latest advancements to enhance their creative projects. Their use of our products—ranging from storage and servers to laptops and networking—supports this innovation and helps us develop compelling technical stories. This dynamic and collaborative environment fuels my passion for working in this field.
You won a Global Marketing Game Changer Award. What does this mean to you?
Winning the Global Marketing Game Changer Award is an incredible honor and a testament to the collaborative efforts of many talented individuals. I am genuinely surprised and deeply grateful for this recognition, as it underscores the value of the content we have developed.
This achievement highlights the importance of teamwork in our success at Dell.
What's your favorite movie or TV show?
Wow, that's a tough question! At 44, I've enjoyed a wide range of movies and TV shows over the years. Here are some of my favorites:
Movies: Rudy, Gladiator, Titanic, Casino, The Godfather (I,II,III), Billy Madison
TV Shows: The Big Bang Theory, Game of Thrones, Attack on Titan
Each of these has left a lasting impression on me, whether through inspiring stories, epic adventures or just good old-fashioned humor. It's always fun to revisit these classics!
What are your favorite activities for keeping a "work-life" balance?
I love staying active! Whether it's hiking, snowboarding, kayaking, camping or CrossFit—if it's outdoors, I'm in. I also enjoy just doing nothing and, most importantly, spending quality time with my beautiful wife, 17-year-old daughter and 13-year-old son.
Next, read about Elizabeth's Dell experience.
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