Advisor, CDP Audience Operations

Advisor, CDP Audience Operations, AdTech Operations

Job description

At Dell, we're dedicated to reinventing our marketing strategies to center around a customer-focused, data-driven approach, leveraging cutting-edge technology to ensure communications are targeted, personalized, and efficient. Integral to this mission is our commitment to modernizing media through innovative initiatives, including our transition towards a cookie less future, ensuring our advertising is impactful and privacy conscious. In this dynamic landscape, the CDP Audience Operations Specialist plays a crucial role.

Join us as a CDP Advisor on our AdTech Operations team in Bangalore to do the best work of your career and make a profound social impact.

Your contributions will be pivotal in supporting Dell's media modernization efforts, including our cookie less transformation project. You will engage in User Acceptance Testing, participating in test and learn activities that refine our audience targeting strategies. Furthermore, you'll collaborate with vendor partners to deliver, scale, and maintain state-of-the-art audience management technology solutions. This role enables you to be at the heart of driving data-driven marketing across the customer journey, ensuring Dell's messaging is relevant, timely, and effective in facilitating customer engagement with Dell technology solutions.

You Will

• Implement audience planning, creation, and optimization within our Customer Data Platform, ensuring alignment with our digital advertising strategies across all channels.
• Work closely with cross-functional teams and media agencies to define and clarify audience data requirements, ensuring a cohesive approach to audience segmentation. Utilize first and third-party data to drive audience segment planning. Leverage insights and analytics to refine and optimize audience segments continually.
• Collaborate with Demand Side Platform (DSP) partners to optimize audience segments and ensure effective execution of advertising campaigns.
• Conduct audience reporting to uncover opportunities for improved engagement, providing actionable insights and recommendations to both internal teams and our media agency.
• Manage timelines and coordination to deliver audience segments for campaigns; ensure that cross-audience overlaps are identified, communicated, and tracked. Define, monitor, and report on key performance indicators (KPIs) and success metrics for audience optimization, in collaboration with internal teams and our media agency.

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• Overall work experience 6+ years
• 4+ years of digital marketing experience
• Data Platforms knowledge – Action IQ, The Trade Desk, Live Ramp, Neustar (or similar). Understanding of how different 1st party & 3rd party data sources are integrated into Action IQ
• Working knowledge of advertising landscape and understanding of how the various pieces of programmatic vendors work together to help us to optimize (working alongside Essence Mediacom) campaign performance and identify gaps in performance.
• Experience with website/SEO analytics tools (Google Analytics or similar tools)
• Strong Project Management Skills Excellent verbal & written communication skills, Ability to understand business challenges and present solutions back to the business.

Desirable Requirements

• Passionate about working in an extremely fast-paced, demanding, and fluid environment. Self-starter with ability to manage multiple priorities at once. Organization Agility and Customer focus
• College Degree from 4-year college or university required (Business, Marketing preferred)

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.

Dell’s Flexible & Hybrid Work Culture

At Dell Technologies, we believe our best work is done when flexibility is offered.

We know that freedom and flexibility are crucial to all our employees no matter where you are located and our flexible and hybrid work style allows team members to have the freedom to ideate, be innovative, and drive results their way. To learn more about our work culture, please visit our locations page.