Sr. Advisor, Tag Management, AdTech Operations

Sr. Advisor, Tag Management, AdTech Operations

Job description

At Dell Technologies, our AdTech Operations teams are at the heart of our strategic endeavors, blending creativity with analytics to capture human attention and drive progress through our innovative products. As we evolve our strategies to stand out in a competitive global market, the Senior Tag Management Specialist role becomes increasingly critical. This position is designed to continue our efforts in tag management and digital advertising operations and expand our capabilities in ad operations, streamlining our digital advertising operations in-house to ensure precise and efficient ad trafficking.

Join our Advertising Technology Operations team in Bangalore and contribute to shaping the future of digital marketing at Dell.

What you’ll achieve

As a Senior Tag Management Specialist, you will be instrumental in managing and optimizing Dell Technologies' digital advertising operations. Your role will encompass the technical implementation, management, and optimization of marketing tags and ad operations across Dell's digital properties. You will act as a business lead, offering support for tag and JavaScript issues, and play a pivotal role in the implementation of tags for new and existing publishers and partners. Your efforts will ensure the accuracy of our digital marketing efforts, troubleshoot discrepancies, and collaborate on product improvements with Tag Management System Vendors.

You Will

• Oversee the setup, trafficking, and continuous improvement of digital advertising campaigns across diverse platforms. Utilize platforms like Google Campaign Manager for effective campaign execution, monitoring, and data-driven optimization to align with our media strategy.
• Implement and manage strategies for digital experiences using tools such as Google Tag Manager and Ensighten Tag Manager. As a digital operations expert at Dell Technologies, you'll lead technical implementation, analytics, and troubleshooting, ensuring accurate reporting and issue resolution.
• Coordinate the integration of new suppliers and partners, offering technical support for tag-related issues and facilitating seamless integration across digital platforms.
• Develop and implement a streamlined ad operations workflow, from the initial onboarding of clients to the launch of campaigns, to boost operational efficiency and campaign performance.
• Serve as the primary point of contact for internal engineering/IT teams, platform representatives, and external partners, fostering cross-functional collaboration to ensure the smooth execution of digital campaigns.

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• College Degree from 4-year college or university required (Business, Marketing preferred)
• At least 8+ years of work experience with a minimum of 4+ years in digital marketing and ad operations.
• Strong understanding of ad server platforms (e.g., Google Campaign Manager, DoubleClick).
• Proficiency in tag management solutions (e.g., Google Tag Manager, Ensighten Tag Manager).
• Familiarity with floodlights, pixel and JavaScript site tagging and cookie placement processes required.
• Knowledge of HTML, CSS, and JavaScript for troubleshooting tagging issues.

Desirable Requirements

• Passionate about working in an extremely fast-paced, demanding, and fluid startup environment.
• Background in AdTech or media agency is an advantage.

Who we are

We believe that each of us has the power to make an impact. That’s why we put our team members at the center of everything we do. If you’re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we’re looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.

Dell’s Flexible & Hybrid Work Culture

At Dell Technologies, we believe our best work is done when flexibility is offered.

We know that freedom and flexibility are crucial to all our employees no matter where you are located and our flexible and hybrid work style allows team members to have the freedom to ideate, be innovative, and drive results their way. To learn more about our work culture, please visit our locations page.